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The Art of Humanity

The Art of Humanity with Jessica Ann is a weekly podcast that explores creativity and consciousness with artists, leaders, authors, and entrepreneurs. This podcast explores the deeper truths of society, with poignant insights that integrate spiritual principals into a new paradigm of content marketing. Guests include best-selling authors like James Altucher, internet pioneers like Jeff Pulver, leading marketers like Bryan Kramer and other incredible thinkers and innovators in the world today. Listen for visionary insights to evolve your business. #listenexploreevolve
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May 27, 2015

In Episode 8, I talk with Mark Schaefer.

Mark is a globally-recognized author, speaker, educator, and business consultant who blogs at {grow} – one of the top marketing blogs of the world.

Mark teaches graduate marketing classes at Rutgers University and has written four best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influencewhich was named one of the top business titles of the year by the American Library Association. And his most recent book is called Content Code Shock.

Mark’s clients include Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs.

Mark's latest book is called The Content Code (I got an advanced copy of this book before this interview).

In this episode, Mark and I discuss: 

  • How "getting his heart beat out of him" made him a more balanced person - and gave him the courage to be more human
  • How Mark's core values help to create unique content 
  • Why "love" is an important part of content creation 
  • How he stays grounded amid the "social media celebrity" scene 
  • Why "how we deal with suffering" defines us as humans 
  • The future of publishing + podcasting 
  • Our favorite band, The National 

 

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